MY ROLE:

After introducing Amazon to experiential agency NVE in 2015, the relationship grew into a solid working partnership between both companies by 2017.

Whenever Amazon promoted an original series, NVE executed all of Amazon's on-site activations.

 

Resistance Radio at sxsw

For four days, from 10AM-4PM, Amazon Prime Video presented Resistance Radio HQ at Austin, TX's famed Market & Tap Room.

Taking a page from "The Man in the High Castle," badge holders were able to step back in time to WWII and feel as if they entered an underground rebel radio station.

Organic photo booth moments, a pop-up shop with customized items, specialty foods and craft cocktails, and live musical performances seamlessly transitioned the venue from day to night.

Guests hunkered down and immersed themselves into the worlds of Amazon’s new releases "Long Strange Trip," "American Playboy," "Patriot," and "The Man in the High Castle."