Mindful Eating — Danielle Avissar

VIDEO PASSWORD: headspace — VIDEO PASSWORD:
headspace

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MY ROLE:

After a short period of working with Canadian content agency Rack & Pinion, I introduced them to Headspace and we landed our first project!

Mindful Eating

Headspace is famously known for their popular meditation app, but they're branching out to other areas of calm.

Mindful Eating helps transform people's relationship with food - placing awareness and appreciation for what we eat while understanding what nourishes our bodies.

Every mouthful and every ingredient should not be taken for granted as we engage our senses.

Rack & Pinion produced 3 different meal videos highlighting every bit of the process - from color and sound, focusing our attention on the experience of eating.