MY ROLE:

3 years after landing Amazon as a client for LA based experiential agency, NVE, the tours and activations just keep coming!

 

amazon x the grand tour

A sampling tour across the U.S. celebrating the second season of the Prime original series, The Grand Tour, alongside adventure seeking fans and locals.

October through December, Prime Video burned rubber on the roads of 11 U.S. cities, activating in hyperlocal markets with drive-in events, an auto museum takeover, “Cars & Coffee” integrations, and a launch party
at the World Surf League competition in Hawaii.

Over 4,000 guests attended, including coverage by ABC, The Drive, iHeartMedia, and WorldNews Network.