MY ROLE:
4 years after securing Amazon as a client for experiential agency NVE, the large-scale projects keep coming in!
Amazon’S black friday pop-up
This multi-day retail experience delivered a content-rich break for shoppers, offering Fire TV's best gift and deals during the biggest shopping event of the year.
Nestled between the Amazon bookstore and the busiest shopping corridor at Century City Mall, Amazon Fire TV and NVE created a shopper sanctuary decked with holiday-themed activations, content opportunities, influencer appearances, and product tutorials.
The 5-day activation made a notable impact on the busy shopping weekend and Fire TV’s bottom line, reaching over 70k impressions and drawing in 25k+ guests.
