Amazon x Comic-Con 2018 — Danielle Avissar

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MY ROLE:

After 3 years of securing Amazon as a client for NVE Experiential Agency, the team executed another stellar activation for Prime Video at NYC's 2018 Comic Con.

Comic-Con 2018

The multi-activation takeover occupied prime territory on the expo hall floor for their largest presence at NYCC.

The movie-set level productions integrated RFID technology in an incredibly imaginative gamified approach shaped by original storylines from The Tick and Lore.

The Tick's Dangerboat activation invited guests to explore the sassy talking vessel with custom ID badges, interactive cockpit controls and a 360 digital experience. Meanwhile, The Museum of Lore dared fans to tour rooms modeled after the show’s eeriest episodes.