MY ROLE:
After securing Amazon as a client for experiential agency NVE - the events Amazon needed us to produce just kept rolling in.
Amazon prime video presents z: Beginning of EVERYTHING
NVE brought to life a prohibition era theme for Amazon’s upcoming series by taking over speakeasies throughout iconic venues.
The experiences evoked the magic of the 20’s, with carefully crafted menus and cocktails, fully costumed actors, and live jazz performances.
NVE partnered Prime Video with Drybar salons across the country to offer complimentary Fitzgerald-inspired hairstyles, generating interest amongst an audience of millennial girls.
The experiential program crossed 5 cities in 7 days with 14 takeovers, and drew a total of 1,700+ guests to garner an estimated social reach of 35k. Media impressions skyrocketed 90.9M+ with notable press attendees such as Variety, CBS, Bloomberg, and Billboard.
