MY ROLE:
After securing Amazon as a client for creative agency NVE in 2015, the work keeps on flowing in to create more of their large-scale consumer events.
AMAZON FIRE TV, SAN DIEGO:
Amazon's debut event commanded over 100x100 feet of space in the heart of downtown, making it San Diego's largest tentpole event.
The goal was to deepen consumer awareness of Fire TV’s product capabilities by reimagining the future of TV in the age of cordless interconnectivity.
Across 10 days of intensive production, the experience joined consumers, press, and talent for four days of engaging content and product interactions - generating millions of impressions through The Los Angeles Times, Forbes, Variety, and hundreds of other highly-visible outlets.
We brought to life a showcase of upcycled entertainment devices and product vignettes featuring fans' favorite shows including West World, Game of Thrones, Tom Clancy’s Jack Ryan, and The Good Place and orchestrated partnerships with eight major brands including HBO, Prime Video, NBC, Dolby Atmos, and Diageo.
